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MKG 350

Customer Demographics

These sources will help you discover the age, income, education level, and geographic location, for a given group of customers.  Use Mintel and Business Source Complete to find who the customers are for your product category.

Customer Media Habits

These sources can help answer questions about what media influences customer behaviors. 

Customer Complaints

Information about consumers, combined with their reviews, may serve as a good source for common complaints about products and services.

Purchase Timing

Industry reports and articles may contain information about purchase timing for a product category.