Business Source Complete
Best for articles and news
Good for…
Standard & Poor’s
Best for Industry Information
Good for…
Mintel Reports
Best for information about consumers
Good for…
These sources will help you discover the age, income, education level, and geographic location, for a given group of customers. Use Mintel and Business Source Complete to find who the customers are for your product category.
Description: Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more.
Time Period: 1886 to present
Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources.
Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science)
Scholarly or Popular: Scholarly
Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications
Information Included: Abstracts, Full Text, Citations
FindIt@BALL STATE: Yes
Print Equivalent: None
Publisher: EBSCO
Updates: Daily
Number of Simultaneous Users: Unlimited
These sources can help answer questions about what media influences customer behaviors.
Description: Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more.
Time Period: 1886 to present
Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources.
Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science)
Scholarly or Popular: Scholarly
Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications
Information Included: Abstracts, Full Text, Citations
FindIt@BALL STATE: Yes
Print Equivalent: None
Publisher: EBSCO
Updates: Daily
Number of Simultaneous Users: Unlimited
Information about consumers, combined with their reviews, may serve as a good source for common complaints about products and services.
Description: Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more.
Time Period: 1886 to present
Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources.
Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science)
Scholarly or Popular: Scholarly
Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications
Information Included: Abstracts, Full Text, Citations
FindIt@BALL STATE: Yes
Print Equivalent: None
Publisher: EBSCO
Updates: Daily
Number of Simultaneous Users: Unlimited
Description: Nexis Uni provides access to newspaper articles, magazine articles, and transcripts. It is also a key database for business and legal research, containing company reports, law journals, and statutes and cases from all 50 states. Also contains legal resources for Canada and the EU.
Time Period: 18th century to present
Sources: Searches more than 15,000 sources.
Subject Headings: Business, General, Law, News, Social Sciences
Scholarly or Popular: Semi-scholarly
Primary Materials: Abstracts, Citations, Journal Articles, Legal Materials, Magazine Articles, News, Reference Resources, Report, Transcripts
Information Included: Abstracts, Full Text, Citations
FindIt@BALL STATE: No
Print Equivalent: None
Publisher: Lexis Nexis
Updates: Daily
Number of Simultaneous Users: Unlimited
Industry reports and articles may contain information about purchase timing for a product category.
Description: Standard and Poor's NetAdvantage provides stock analysis, company financial information, and industry analysis.
Time Period: Current
Sources: 1
Subject Headings: Business (Company and Industry Information)
Scholarly or Popular: Semi-scholarly
Primary Materials: Reports
Information Included: Full Text
FindIt@BALL STATE: No
Print Equivalent: None
Publisher: Standard and Poor
Updates: Daily
Number of Simultaneous Users: Unlimited
Description: Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more.
Time Period: 1886 to present
Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources.
Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science)
Scholarly or Popular: Scholarly
Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications
Information Included: Abstracts, Full Text, Citations
FindIt@BALL STATE: Yes
Print Equivalent: None
Publisher: EBSCO
Updates: Daily
Number of Simultaneous Users: Unlimited