Industry information may be helpful in determining the product categories and sub-categories. Search for your product or product type. Look for Industry Profiles under Source Types in the left-hand column of the results list. You may have to click on Show More on the results list to see it. The database also includes company profiles which provides a list of competitors. Profiles can be found by hovering your pointer of the More above the search box before you search.
Description:Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more. Time Period: 1886 to present Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources. Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science) Scholarly or Popular: Scholarly Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications Information Included: Abstracts, Full Text, Citations FindIt@BALL STATE: Yes Print Equivalent: None Publisher: EBSCO Updates: Daily Number of Simultaneous Users: Unlimited
Mintel Reports not only reports on the consumers but also includes market share information which will help you identify competitors. Reports also discuss the products consumers use.
Description:Mintel Reports provides access to reports on market sizes, market shares and forecasts, and consumer trends. Users will find primary consumer research that helps unraveling key trends, behavior, and attitudes. Reports cover consumer markets in the CPG/FMCG, financial services, media, retail, leisure and industrial space. Reports are primarily on the U.S. and U.K., some European and Asia reports are included. The database also includes analyst insight and news. Time Period: Current Sources: Contains approximately 800 reports. Subject Headings: Business, Social Sciences (Consumer Behavior) Scholarly or Popular: Semi-scholarly Primary Materials: News, Reports, Statistics or Data Information Included: Full Text, Citations FindIt@BALL STATE: No Print Equivalent: None Publisher: Mintel Updates: Daily Number of Simultaneous Users: Unlimited
Contains industry surveys which will help you identify competitors by discussing them and providing information such as market capitalization for different companies in the industry. They also may include useful news about industry trends which affect product sub-categories.
Description:Standard and Poor's NetAdvantage provides stock analysis, company financial information, and industry analysis. Time Period: Current Sources: 1 Subject Headings: Business (Company and Industry Information) Scholarly or Popular: Semi-scholarly Primary Materials: Reports Information Included: Full Text FindIt@BALL STATE: No Print Equivalent: None Publisher: Standard and Poor Updates: Daily Number of Simultaneous Users: Unlimited
The Market Share Reporter will help you identify competitors for brands and products. (e.g. Folgers vs Starbucks, soft drinks vs coffee). To access it, click on the link above and then scroll down below the search box and select Market Share Reporter, you can then use the Search Within Series search box in the upper right corner. Enter a product or product type.
Description:Gale Directory Library allows you to search three important reference resources. Ward's business directory of U.S. private and public companies is updated every other year. The Market share reporter is updated annually. Time Period: Current Sources: Subject Headings: Business (Company Information, Media Outlet Information, and Market Share Information) Scholarly or Popular: Semi-scholarly Primary Materials: Reference Resources, Report, Statistics or Data Information Included: Full Text FindIt@BALL STATE: No Print Equivalent: Ward's business directory of U.S. private and public companies, Gale directory of publications and broadcast media, Market share reporter Publisher: Gale Group Updates: Yearly Number of Simultaneous Users: Unlimited