Business Source Complete
Best for articles and news
Good for…
Standard & Poor’s
Best for Industry Information
Good for…
Mintel Reports
Best for information about consumers
Good for…
These sources will help you discover the age, income, education level, and geographic location, for a given group of customers. Use Mintel and Business Source Complete to find who the customers are for your product category.
These sources can help answer questions about what media influences customer behaviors.
Information about consumers, combined with their reviews, may serve as a good source for common complaints about products and services.
Industry reports and articles may contain information about purchase timing for a product category.