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SWOT Analysis
Resources for doing SWOT analyses at Ball State University Libraries. You can access this guide directly by going to http://bsu.libguides.com/swot
Generally it is easier to do research on a company that is publicly traded or at least a well known company. So before you select a company you might want to check to see if your company is public or private. Use the sources below to see what you can find about your company.
Use the Company Dossier to determine if the company is a public company. Do a Company Dossier search by clicking on Menu near the top of the page and select Company Dossier. Enter your company name or ticker symbol and press Search. Look for your company on the results list, it will tell you whether is public or private.
Description: Nexis Uni provides access to newspaper articles, magazine articles, and transcripts. It is also a key database for business and legal research, containing company reports, law journals, and statutes and cases from all 50 states. Also contains legal resources for Canada and the EU. Time Period: 18th century to present Sources: Searches more than 15,000 sources. Subject Headings: Business, General, Law, News, Social Sciences Scholarly or Popular: Semi-scholarly Primary Materials: Abstracts, Citations, Journal Articles, Legal Materials, Magazine Articles, News, Reference Resources, Report, Transcripts Information Included: Abstracts, Full Text, Citations MultiLink: No Print Equivalent: None Publisher: Lexis Nexis Updates: Daily Number of Simultaneous Users: Unlimited
Use the Company Profiles to find basic information about your company. You will find the Company Profiles under More above the search box. You might also look for articles on your company to see what has been written about it. Just enter your company's name in the search box. If there is something that you would like to find out about the company enter a keyword or short phrase into the search too.
Description:Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more. Time Period: 1886 to present Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources. Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science) Scholarly or Popular: Scholarly Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications Information Included: Abstracts, Full Text, Citations MultiLink: Yes Print Equivalent: None Publisher: EBSCO Updates: Daily Number of Simultaneous Users: Unlimited