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SWOT Analysis

Resources for doing SWOT analyses at Ball State University Libraries. You can access this guide directly by going to

Strategies and Resources

Articles from news and trade publications will help you identify problems or issues your company is experiencing.  You can find articles in Nexis Uni and Business Source Complete which are linked below along with some advice.

Company Comparison and Benchmarking Resources

The sources below will help you compare two or more company's finances and other metrics.

The sources below will provide industry norms for comparative purposes.