Subject Guide
Information about the Market and Consumers
See Business Source Complete and/or Regional Business News for news about the market your company operates in as well as about its competitors. See the sources below for information about consumers and potential consumers.
- Gale Directory Library This link opens in a new windowNote: To Navigate to the Market Share Reporter, click on Publication and List all (next to the search button). Then select Market Share Reporter and put your search term in the Quick Search box and press the search button. Look up a brand to see what share of the market it has.
- Explore Census DataFind demographic data from U.S. Census for states, counties, cities, towns, and zip codes.
See the Consumers tab of the ENT 346 subject guide for more suggestions.