These sources will help you with section I.a. of this assignment which involves identifying your company's goods and services.
Description: Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more.
Time Period: 1886 to present
Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources.
Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science)
Scholarly or Popular: Scholarly
Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications
Information Included: Abstracts, Full Text, Citations
FindIt@BALL STATE: Yes
Print Equivalent: None
Publisher: EBSCO
Updates: Daily
Number of Simultaneous Users: Unlimited
Description: Nexis Uni provides access to newspaper articles, magazine articles, and transcripts. It is also a key database for business and legal research, containing company reports, law journals, and statutes and cases from all 50 states. Also contains legal resources for Canada and the EU.
Time Period: 18th century to present
Sources: Searches more than 15,000 sources.
Subject Headings: Business, General, Law, News, Social Sciences
Scholarly or Popular: Semi-scholarly
Primary Materials: Abstracts, Citations, Journal Articles, Legal Materials, Magazine Articles, News, Reference Resources, Report, Transcripts
Information Included: Abstracts, Full Text, Citations
FindIt@BALL STATE: No
Print Equivalent: None
Publisher: Lexis Nexis
Updates: Daily
Number of Simultaneous Users: Unlimited
The following source will help you with Section 1. b. which involves discovering your company's target market.
Description: Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more.
Time Period: 1886 to present
Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources.
Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science)
Scholarly or Popular: Scholarly
Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications
Information Included: Abstracts, Full Text, Citations
FindIt@BALL STATE: Yes
Print Equivalent: None
Publisher: EBSCO
Updates: Daily
Number of Simultaneous Users: Unlimited
The following source will be helpful for the Resonance Pyramid, section 2.b., of this assignment.
Description: Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more.
Time Period: 1886 to present
Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources.
Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science)
Scholarly or Popular: Scholarly
Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications
Information Included: Abstracts, Full Text, Citations
FindIt@BALL STATE: Yes
Print Equivalent: None
Publisher: EBSCO
Updates: Daily
Number of Simultaneous Users: Unlimited
Other Marketing Related Terms
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The following resource will be helpful for section III. a and b of this assignment.
Description: Nexis Uni provides access to newspaper articles, magazine articles, and transcripts. It is also a key database for business and legal research, containing company reports, law journals, and statutes and cases from all 50 states. Also contains legal resources for Canada and the EU.
Time Period: 18th century to present
Sources: Searches more than 15,000 sources.
Subject Headings: Business, General, Law, News, Social Sciences
Scholarly or Popular: Semi-scholarly
Primary Materials: Abstracts, Citations, Journal Articles, Legal Materials, Magazine Articles, News, Reference Resources, Report, Transcripts
Information Included: Abstracts, Full Text, Citations
FindIt@BALL STATE: No
Print Equivalent: None
Publisher: Lexis Nexis
Updates: Daily
Number of Simultaneous Users: Unlimited
The following resource will help with the Evaluation of Brand Architecture.
Description: Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more.
Time Period: 1886 to present
Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources.
Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science)
Scholarly or Popular: Scholarly
Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications
Information Included: Abstracts, Full Text, Citations
FindIt@BALL STATE: Yes
Print Equivalent: None
Publisher: EBSCO
Updates: Daily
Number of Simultaneous Users: Unlimited
Suggested Search Terms
Brand architecture- Business Source Complete does not use this term in their subject headings. However, searching using "brand architecture" and words to describe one of the brand architecture guidelines (e.g. customer focus) may bring back some articles.
Brand elements- Search using the brand element (e.g. memorable) combined with "brand choice" OR branding.
Brand equity- Business Source Complete uses "brand equity" as a subject term so that will work.