LibGuides: Marketing: Marketing & Industry Reports

Marketing & Industry Reports

Standard and Poor's Net Advantage
Standard & Poor's Industry Surveys cover issues, trends, and outlooks for more than 50 industries. Use the main search box to look up a company in the industry you would like to research. Look for the Industry Survey link under My Links in the left column and click on the headline on the results list. Alternatively, hover over the Markets tab and click on Industry Surveys under Market Research. Note that the results list will be in alphabetical order by industry.
Description: Standard and Poor's NetAdvantage provides stock analysis, company financial information, and industry analysis.
Time Period: Current
Sources: 1
Subject Headings: Business (Company and Industry Information)
Primary Materials: Reports
Business Source Complete
This database contains both market and industry reports. Do a search and click Market Research Reports under Source Types in the left column. For industry information select Industry Profiles in the left column of a results list.
Description: Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more.
Time Period: 1886 to present
Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources.
Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science)
Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications
Small Business Reference Center
Search for industry information by entering entering keywords into the search box, then select Reports in the left column of the results list. To browse industry information, click on Industry Information by Small Business Type and select your industry.
Description: Small Business Reference Center provides access to resources designed to help the entrepreneur start a business. Not only does it provide industry reports for many small businesses, it contains book chapters on writing a business plan. Users can search the database for topics or browse articles by business area. It also contains a start-up kit for people looking to start a business.
Time Period: 1990 to present
Sources: Contains the full text of more than 400 periodical titles, 450 reference books, and 465 industry reports.
Subject Headings: Business, Social Sciences
Primary Materials: Journal Articles, Magazine Articles, Reference Resources, Reports, Videos
Gale Directory Library
Click on the link above and then scroll down below the search box and select Market Share Reporter, you can then use the Search Within Series search box in the upper right corner.
Description: Gale Directory Library allows you to search three important reference resources. Ward's business directory of U.S. private and public companies is updated every other year. The Market share reporter is updated annually.
Time Period: Current
Sources:
Subject Headings: Business (Company Information, Media Outlet Information, and Market Share Information)
Primary Materials: Reference Resources, Report, Statistics or Data

Business Rankings Annual
Contains some market share rankings. General Collection HG4050 .B88

Finding Industry Classification Codes

Find out how a specific NAICS or SIC code is defined or what code is used for what industry. Use the browse feature to see how a code is defined. Use the search feature to see what code is used for an industry.

Standard Industrial Classification Manual Online
Look up the definition of an SIC using a number, find an SIC using keywords, or use SIC Manual link to drill down to a SIC code.
North American Industry Classification System Manual Online
Look up the definition of a NAICS code, find a NAICS code using keywords, or drill down to a NAICS code using the 2022 NAICS link in the Reference Files area.