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Advertising & Public Relations
Resources in Advertising and Public Relations at Ball State University Libraries. You can access this guide directly by going to http://bsu.libguides.com/advertpr
Online access to SRDS which provides detailed ad rates, dates and contact data for more than 100,000 print and broadcast media.
Description:SRDS (Standard Rate and Data Service) provides media rates and information and claims to be "the largest and most comprehensive in the world." Time Period: Current Sources: 1 Subject Headings: Business Scholarly or Popular: Popular Primary Materials: Reports Information Included: Full Text MultiLink: No Print Equivalent: None Publisher: SRDS Media Solutions Updates: Monthly Number of Simultaneous Users: Unlimited