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Advertising & Public Relations

Resources in Advertising and Public Relations at Ball State University Libraries. You can access this guide directly by going to http://bsu.libguides.com/advertpr

Television & Radio Station Data

Television & Cable Factbook
Latest issue. Statistical data and buyer’s guide. Supplemented by the Weekly Cable Action Update.
General Collection TK6645 .T44

Advertising Rates

SRDS (Standard Rate and Data Service)
Online access to SRDS which provides detailed ad rates, dates and contact data for more than 100,000 print and broadcast media.

Description: SRDS (Standard Rate and Data Service) provides media rates and information and claims to be "the largest and most comprehensive in the world."
Time Period: Current
Sources: 1
Subject Headings: Business
Scholarly or Popular: Popular
Primary Materials: Reports
Information Included: Full Text
MultiLink: No
Print Equivalent: None
Publisher: SRDS Media Solutions
Updates: Monthly
Number of Simultaneous Users: Unlimited

Last Updated: Jan 5, 2021 8:31 AM
URL: https://bsu.libguides.com/advertpr
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Subjects: Business

Tags: subjectbusinesslaw