Subject Guide
Dictionaries
- The Advanced Dictionary of Marketing: Putting Theory to UseCovers more than 1,000 terms with about half of the entries being longer definitions.
- The Blackwell Encyclopedia Dictionary of Marketing OnlineProvides in-depth entries for 140 terms each of which includes a bibliography.
- A/V A to Z : An Encyclopedic Dictionary of Media, Entertainment and Other Audiovisual TermsGeneral Collection P87.5 .K76 2010
Encyclopedias
- Encyclopedia of Major Marketing Campaigns (2000)Provides in-depth articles about 500 of the most notable marketing campaigns of the 20th century.
General Collection HF5837 .E53 2000 - Encyclopedia of Major Marketing Campaigns. Volume 2 Online (2007)Use the links under Full text availability in the OneSearch record to access this source. Just click on the link above and you can then Search Within Publication search box in the upper right corner to find campaigns.
- Encyclopedia of Major Marketing Campaigns Volume 3 Online (2013)Use the links under Full text availability in the OneSearch record to access this source. Just click on the link above and you can then Search Within Publication search box in the upper right corner to find campaigns.
- Encyclopedia of Public RelationsThis 2-volume online encyclopedia, has nearly 400 in-depth entries with bibliographies. The publication has more than 150 contributors. Click on the link above, scroll down and look for the Gale Cengage Virtual Reference Library link.