Tip: Choosing a public company, one that is traded on the stock market, will make finding this information much easier. The company profile in Nexis Uni will tell you whether or not it is public or private.
Stockholder Reports
See the company's website. If your company is a public company, look for a link that says something like "for investors," or "investment information." Also, if the company is a U.S. publicly traded company, look the company up using EDGAR. Select your company name from the search box's auto suggestions as you enter your company's ticker symbol. The most recent 10-K reports can be found under Selected Fillings. These reports contain quite a bit of information.
Finding Retail Statistics, Business References, Trade Publications, etc.
Articles from journals, magazines, and trade publications such as Women's Wear Daily, can be found in Business Source Complete. Type your company name in and click on Trade Publications in the left column under Source Types. These sources often contain industry research and statistics.
Company Background
To find Company Profiles in Business Source Complete, put your pointer over the More button above the search box and select Company Profiles. Type your company name in the box, if your company is on the results list click on MarketLine Report link. These reports are for both public and private companies.
These sources will help you determine if your company is part of an ownership group and find your company's sales volume, number of employees, headquarters location, and names of executives.
Articles from Business Source Complete may also help you identify the target market. Substitute your company name in the following search and paste it into the search box. Your company AND (target marketing OR fashion merchandising OR marketing strategy OR advertising OR marketing research)
Articles from the databases linked below may be helpful in discovering how well your company reflects the values expressed in the Family and Consumer Sciences professional code of ethics.
Tips:
Useful sources can include articles from trade publications, as well as newspaper and magazine articles. You can also use these databases to research the issues you identify, child labor, for example.