Find information about your company's history and advertising campaigns. Click on Business under Browse Collections and then enter your company name where it says Search within Collection. Look for results from the International Directory of Company Histories.
Description:Gale EBOOKS is a collection of searchable subject encyclopedias and reference books from Gale Publishing and many other publishers. Time Period: Current Sources: Searches across nearly 500 reference sources. Subject Headings: Art & Architecture, Education, English & Linguistics, General, Health, History, Humanities, Law, Philosophy & Religion, Science, Social Sciences, Technology (Reference books) Scholarly or Popular: Semi-scholarly Primary Materials: Reference Resources Information Included: Full Text, Citations FindIt@BALL STATE: No Print Equivalent: Publisher: Gale Group Updates: Yearly Number of Simultaneous Users: Unlimited
Hover you pointer over More and select Company Profiles. Enter your company's name in the search box for a report with information about the company's history, products, etc.
Description:Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more. Time Period: 1886 to present Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources. Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science) Scholarly or Popular: Scholarly Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications Information Included: Abstracts, Full Text, Citations FindIt@BALL STATE: Yes Print Equivalent: None Publisher: EBSCO Updates: Daily Number of Simultaneous Users: Unlimited
Find information about advertising campaigns. Click on Business under Browse Collections and then enter your product name the manufacturer's name where it says Search within Collection. Look for results from the Encyclopedia of Major Marketing Campaigns.
Description:Gale EBOOKS is a collection of searchable subject encyclopedias and reference books from Gale Publishing and many other publishers. Time Period: Current Sources: Searches across nearly 500 reference sources. Subject Headings: Art & Architecture, Education, English & Linguistics, General, Health, History, Humanities, Law, Philosophy & Religion, Science, Social Sciences, Technology (Reference books) Scholarly or Popular: Semi-scholarly Primary Materials: Reference Resources Information Included: Full Text, Citations FindIt@BALL STATE: No Print Equivalent: Publisher: Gale Group Updates: Yearly Number of Simultaneous Users: Unlimited
Search for articles related to your research topic. This database include a vast amount of articles related to advertising, marketing, and consumer behavior.
Description:Business Source Complete covers all disciplines of business, including marketing, management, accounting, banking, finance, and more. Time Period: 1886 to present Sources: Indexes more than 6,700 journals and magazines plus thousands of reports and other sources. Subject Headings: Art & Architecture, Business, Education, News, Social Sciences (Accounting, Finance, Management, Business Education, Banking, Economics, Marketing, Computer Science) Scholarly or Popular: Scholarly Primary Materials: Abstracts, Case Studies, Citations, Conference Papers, Journal Articles, Magazine Articles, News, Other, Report, Reviews, Trade Publications Information Included: Abstracts, Full Text, Citations FindIt@BALL STATE: Yes Print Equivalent: None Publisher: EBSCO Updates: Daily Number of Simultaneous Users: Unlimited