This is the "About this Guide" page of the "Marketing" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Resources in Marketing at Ball State University Libraries. You can access this guide directly by going to
Last Updated: May 15, 2014 URL: Print Guide RSS Updates

About this Guide Print Page

About this Guide

This guide provides information about marketing resources.

Click on the tabs above to access the following information:

Doing Marketing ResearchResources which provide background information about doing primary and secondary marketing research.

Articles- Find articles related to marketing.

Books- Tips for finding books using CardCat, our library's catalog.

Consumers- Links to resources about  the U.S. consumer, including statistical and demographic information.

Marketing & Industry Reports- Find information about the market and industries.

Company Information- Resources for company reports, product information, and identifying companies in a particular industry.

Subject Guide

Profile Image
Steve Duecker
Contact Info
(765) 285-3326
Send Email

Loading  Loading...