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Marketing

Resources in Marketing at Ball State University Libraries. You can access this guide directly by going to http://bsu.libguides.com/marketing

Subject Guide

Steve Duecker
Contact:
skduecker@bsu.edu
765-285-3326

Library Links

About this Guide

This guide provides information about marketing resources.

Click on the tabs above to access the following information:

Doing Marketing ResearchResources which provide background information about doing primary and secondary marketing research.

Articles- Find articles related to marketing.

Books- Tips for finding books using CardCat, our library's catalog.

Consumers- Links to resources about  the U.S. consumer, including statistical and demographic information.

Marketing & Industry Reports- Find information about the market and industries.

Company Information- Resources for company reports, product information, and identifying companies in a particular industry.