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Resources in Marketing at Ball State University Libraries. You can access this guide directly by going to

Subject Guide

Steve Duecker

Library Links

About this Guide

This guide provides information about marketing resources.

Click on the tabs above to access the following information:

Doing Marketing ResearchResources which provide background information about doing primary and secondary marketing research.

Articles- Find articles related to marketing.

Books- Tips for finding books using CardCat, our library's catalog.

Consumers- Links to resources about  the U.S. consumer, including statistical and demographic information.

Marketing & Industry Reports- Find information about the market and industries.

Company Information- Resources for company reports, product information, and identifying companies in a particular industry.